In today's solar industry, visionary entrepreneurs have found a niche by combining PV hardware distribution with high value brokering services.
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What has resulted is exponential revenue growth. But the word, brokering, tends to have a negative connotation among PV professionals – quite baffling when we’re accustomed to real estate brokers and the mega-broker, Amazon.
In this webinar, we’ll discuss what brokering is and the value it offers wholesale buyers – EPCs, contractors, and resellers. Our guest speaker, Christian Adams, founder and CEO of Alchemy Solar Distribution, will share insights from his 19 years’ experience in solar distribution and why partnering with a broker can give buyers a competitive edge.
In this webinar, you will learn:
- What is brokering, and how do buyers benefit from working with brokers?
- How brokering syncs up with distribution, and myths debunked
- Tips to buyers for finding accredited brokering firms
Watch on demand:
Duration: 55:02 minutes
Speakers:

Christian Adams has been in the renewable energy industry for 19 years, starting in New Jersey in 2005. He’s led multiple companies across the U.S., including as President of the Hawaii Solar Energy Association. After senior roles at Soligent and Kinect Solar, he founded Alchemy Solar, a top Sunrun partner. Today, he focuses on Alchemy Solar Distribution, a fast-growing nationwide distributor operating in 45+ states. Known for a culture grounded in integrity, his team is committed to getting ahead of challenges and making things right—even when issues are outside their control.

Thomas Hennessey is the Business Development Manager at EnergyBin. He is committed to accelerating a robust and sustainable secondary market and expanding the network on EnergyBin. On the platform, Thomas connects buyers and sellers of solar equipment around the world. Thomas received his bachelor’s degree from the University of Georgia in 2016, focusing on marketing, specialized sales, merchandising, and operations. He has over five years of experience in B2B sales and marketing. He began working at EnergyBin in early 2021 and is eager to be a part of the overall push towards renewables, particularly focusing his advocacy on reuse and recycling.